Hey, I’m Sarah.

With 20+ years of experience leading digital platforms, content ecosystems, and high-performing marketing campaigns, I help brands grow smarter, communicate better, and connect deeper. From global websites to multichannel storytelling, I turn strategy into measurable impact.

Let’s build something that gets results—and gets remembered.

Get to Know Me

My Approach

Strategic + Integrated

The best strategies don't start with platforms—they start with people. I focus on your audience's needs and build from there, aligning business goals with user behavior and platform potential. The result? Seamless, scalable experiences that don't just look good—they perform.

Engaging + Authentic

Great content doesn't need a megaphone. It just needs to matter. I craft stories, messages, and experiences that sound like you and speak to them. Whether it's a blog post, landing page, or well-timed email I make sure every word earns its spot.

Innovative + Compelling

I'm all for trying shiny new things as long as they make the work smarter, faster or more impactful. From AI-assisted workflows to real-time dashboards, I'm always looking for ways to level up strategy and sharpen storytelling. Bonus points if it saves time and team sanity.

Analytical + Insight-Driven

I may not wear a lab coat, but I do speak data. I use tools like GA4 and Semrush to figure out what's working, what's not and what to do next. Then I turn those insights into plain-English strategies your team can actually use—no buzzword decoder required.