Content Marketing + Storytelling

I don’t just create content—I build narratives that connect, convert, and stay with your audience long after the scroll ends. Whether it’s a landing page, an email nurture series, or a nationally syndicated radio show, I use storytelling as a strategic tool to grab attention and drive action.

Empathy, clarity, and purpose are always baked in. I believe in meeting people where they are and giving them something worth remembering—something that actually means something.

Where Story Meets Strategy

  • Great storytelling doesn’t just happen—it’s mapped, crafted and fine-tuned. I start with audience insights and brand goals, then layer in creativity, formats and performance metrics. Every message has a job. Every asset has a role. Every campaign is built to be clear, cohesive and impossible to ignore.

    And I don’t do it in a vacuum. I work hand-in-hand with creative, digital, SEO and leadership teams to ensure that what we’re building doesn’t just sound good—it works.

  • I connect the dots between strategy, storytelling, and execution. Whether you need a brand voice from scratch or a full-blown multichannel campaign, I bring the structure and storytelling to make it shine.

    • Content strategy + editorial planning

    • Brand voice development + messaging architecture

    • Lifecycle email marketing + lead nurturing

    • Campaign content development (web, social, email, video)

    • Longform storytelling (blogs, feature pieces, narrative scripts

  • I bring strategy and storytelling to life with the right mix of platforms, tools, and tech:

    • Content Management Systems: Adobe Experience Manager, Craft CMS, Drupal, WordPress

    • Analytics + Insights: Google Analytics (GA4), Adobe Analytics

    • Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign)

    • Collaboration + Project Management: Asana, Slack, Microsoft Teams, Workfront

    • CRM + Marketing Automation: Salesforce, HubSpot, Dynamics, Act-On, Robly, Mail-Chimp

    • Social Media Management: Hootsuite, Sprout Social, LinkedIn, Meta Business Suite

    • SEO Tools: Semrush, BrightEdge, Google Search Console

FEATURED HIGHLIGHT: EDUTAINMENT SERIES

¡Qué Gente, Mi Gente!

The Challenge

Create content that sparks meaningful conversations around family, relationships and life challenges, without preaching or losing their attention.

The Strategy

As Executive Producer and Content Director of ¡Qué Gente, Mi Gente!, a globally syndicated radionovela show, I made sure every episode blended heart and practicality. We took on topics like parenting, conflict, drug addiction and mental health through dramatized stories rooted in real experiences.

Our strategy was data-first and audience-focused. We pulled insights from over 100,000 in-person workshop participants, search behavior and content engagement to guide each season’s theme. Then, we built stories around characters our primarily Latino audience could see themselves in—without leaving anyone out.

Our writers came from all walks of life, and we brought in guest contributors to keep things fresh. We also worked with psychologists to ensure our storytelling reflected real emotional and behavioral insights. Each episode closed with a short reflection from a licensed psychologist, designed not to lecture but to spark deeper thought.

From concept to scripting, production to distribution, I led the process with one goal: make people feel seen, make them think and hopefully start a conversation on the ride home.

The Result

  • 15+ million global listeners across 25 countries

  • 3 Telly Awards + 1 Midwest Emmy nomination

  • Sparked real behavior change and community conversations

  • Strengthened brand identity through culturally resonant, story-first content

A Couple of My Favorite Episodes

Role
Executive Producer + Writer

Episodes
520

Medium
Radio + Online

Seasons
8

Select Projects

The Struggle is Real

A parenting podcast and resource that helps turn the chaos of raising kids into moments of connection and growth.

  • Designed for parents of young to adolescent children looking for down-to-earth, practical advice on emotions, behavior and family life. We reached a national audience through podcast platforms, social media, blogs and partnerships with community organizations.

  • The heart of the campaign was a podcast that blended expert advice, real-life sketches and guest insights—all grounded in themes from the companion book. We built a full ecosystem around it with blog content, short videos, social posts, email newsletters and downloadable resources to keep the conversation going across channels.

    Developed for Family Bridges

  • I led the full multichannel campaign, from big-picture strategy to content creation and creative direction. I made sure every piece of content worked together and tracked performance in real time to keep engagement high and messaging consistent. Strategy, storytelling and data—all working together, just like a good parenting team.

Latino Toolkit

A culturally nuanced resource designed to help organizations connect authentically with Latino audiences.

  • Created for nonprofits, government agencies, and marketing teams looking to build real connections with Latino communities. The toolkit was distributed nationally through strategic partnerships, digital campaigns, and community networks, including churches and grassroots orgs that are already doing the work.

  • The toolkit consisted of a series of panel-style videos that explored key cultural themes like acculturation, family dynamics, immigration and community values. Each video helped explain the “why” behind behaviors and perspectives, giving viewers context rather than just checklists.

    A detailed manual with actionable guidance for outreach, messaging and community engagement rounded out the resource. We distributed the content through websites, email and trusted community channels.

    Developed for the U.S. Department of Health and Human Services.

  • I led the creation and production of the video series, shaping the content strategy, scripting the messaging and managing coordination from idea to final cut.

    I also wrote the marketing guidance section of the toolkit manual and worked with a team of writers and designers to ensure that everything felt cohesive and accessible.

Hope in Your Hands

A bilingual campaign that celebrates faith, resilience and the power of real-life stories.

  • Created for Spanish- and English-speaking couples and families in faith-based and community networks. We launched the campaign nationally during Month of the Family, promoting it through churches, community organizations, social media and email outreach.

  • At the core was a month-long devotional in English and Spanish featuring heartfelt stories from couples who experienced God’s grace in difficult times. The devotional was paired with a 30-day journal for deeper reflection.

    We expanded the campaign with supporting content like video clips, blog-style reflections, shareable social graphics and email newsletters to keep audiences engaged and inspired throughout the month.

    Created in partnership with the American Bible Society and Family Bridges

  • I led the creative direction for the entire campaign, from visual identity and tone to cross-platform messaging. I managed the social and email strategy, directed video production and worked closely with designers and writers to ensure everything felt consistent, impactful and deeply human.

Date Night Chicgoland

A citywide initiative designed to help couples reconnect through fun, meaningful and affordable date experiences.

  • We set our sights on couples across the Chicagoland area craving more connection and less routine. To get there, we teamed up with local businesses, churches and community groups, then layered in digital ads, social media and email outreach to spread the word and expand our reach.

  • We brought the concept to life with a mix of large-scale events—comedy nights, themed dinners, even a boot-stompin' country dance—while empowering local partners to host their own neighborhood experiences. Around it all, we built a content engine: videos, blog posts, downloadable date ideas, digital ads, emails and a steady stream of social storytelling to keep the momentum going.

  • I led the campaign from concept to execution. That meant developing the strategy, guiding the creative direction and managing content across all channels. I oversaw video production, ran email and social media efforts, and worked with partners to create a cohesive experience that encouraged couples to show up, have fun and reconnect in real life.

Select Writing Samples

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