WEBSITE CONTENT STRATEGY

Brookdale Senior Living

Role
Manager, Website Content Marketing

Website
brookdale.com

Successfully managed content across main, careers, B2B sites, and 650+ community micro-sites, attracting 8M+ annual visitors. Revamped key sections, driving:

  • 20% increase in organic search traffic

  • 17% growth in lead generation

  • 37% rise in job applications

Led AI integration for personalized user experiences, enhancing conversions. Directed content strategy, SEO, and team of coordinators, ensuring consistent branding and optimizing user journey.

brookdale.com website screenshot

CONTENT MARKETING + STRATEGY

Family Bridges | Lazos de Familia

Role
Content Director

Established structures for innovative content production, leading a team of creatives. Directed all content efforts across various media channels, including a successful radio novella series, podcasts and web series. Managed diverse content initiatives and optimized marketing strategies, collaborating closely with web developers for SEO enhancements. View content projects here.

Writing Samples: Blogs

  • persons hands planting lettuce into garden

    It's Okay to Get Your Hands Dirty

    This piece explores the importance of hands-on engagement in leadership, highlighting how true commitment and authenticity build trust and foster teamwork.

    Read It
  • one woman speaking with or interviewing another women

    Interviewing 101: Making an Impact with Questions and Readiness

    This piece guides job seekers on how to excel in interviews by preparing thoroughly, asking insightful questions, and demonstrating genuine interest and commitment.

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  • man arguing or having a discussion

    Confronting Confrontation

    This piece explores the positive aspects of confrontation, highlighting how it can resolve conflicts, improve communication, and foster personal growth and stronger relationships.

    Read It
  • piece of paper with words "Thank you!" written on it.

    8 Ways to Show Your Employees Appreciation

    This piece highlights the importance of appreciation and encouragement in the workplace, offering practical ways for employers to recognize and value their employees' efforts, boosting morale and retention.

    Read It